Kiss?

Have you noticed the change in Hershey's Kisses? The paper plumes include fun messages, such as "Kiss Someone", written on them versus the traditional Hershey's branding. This promotional feature relates to the 100th anniversary of Kisses (1907-2007). Personally, I thought it was a good way for Hershey to do their bit to make the world a more pleasant place. Although, just the fact that it was pure chocolate was always enough for me!